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About us

A way into Pakistan, one thing at a time.

Pakistanee tells the stories of the things Pakistan makes, and shows you a safe way to own them.

Why we started

So much is made here that the world never sees

Pakistan makes extraordinary things. Hand-printed ajrak from Sindh, embroidery from Balochistan so dense the cloth disappears, footballs stitched in Sialkot, apricots dried on rooftops in Hunza, and trucks painted like travelling shrines. Most people outside Pakistan have never heard of them.

The few that do reach international shops usually arrive with no story attached. A shawl becomes a “boho print”. A spice mix becomes “Indian masala”. The people and places behind them disappear.

Pakistanee exists to fix that. We tell each story properly, with the history, the making, and how Pakistanis actually live with the thing, and then point you to a seller who ships abroad and sells the genuine article.

What we do

A guide, not a shop.

We tell the story

Every product gets a full page: what it is, where it comes from, how it is made, how to spot a copy, and how to say its name.

We choose the seller

We only link to sellers who already ship internationally, show clear prices, and sell the real thing.

You buy directly

You pay the seller on their own site or platform. We never take your money or hold your parcel.

We say how we earn

Some links earn us a small commission. Every one is labelled. Many are not, and they are labelled too.

So far

The road so far

Pakistanee currently covers 28 things from 14 towns across five regions, from Karachi on the Arabian Sea to Hunza under the Karakoram, along with a growing collection of truck poetry.

We add new stories as we find them and as makers write to us. If you know something that belongs here, tell us.

Who runs it

Behind the site

Pakistanee is run by Bassam, based in Pakistan. Full contact details are in our legal notice.

Write to us at hello@pakistanee.com. Makers can reach us at makers@pakistanee.com.